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Women who wanted to be treated as equals but could not relate to the aggressiveness of present-day feminism, and men who never disagreed with women’s equality and were nonetheless left out of a world created by radical feminism, could finally find in the book Lovism the word they were looking for to express their feelings and views. Both could say now, together, “I am not a feminist, I am not a men’s rights activist – I am a lovist: I support both sexes, not one, I support the other, not merely myself.“

The book Lovism is critical of the assumptions of contemporary feminism which amount to norms that neither one of the two sexes considers relevant to their relations. Much of the book is devoted to providing accessible explanations with referenced data about the neuroscience of our sexuality, to replace widespread feminist misconceptions with founded concepts, without which, no perspective could attend to human beings’ needs, emotions and dreams.

Instead of the forcefulness of feminism, what the book proposes is a conversation. Most men and most women yearn to have the conversation, to talk, in order to understand and to disclose. This is all what lovism as a philosophy of equality is – a conversation where both men and women, instead of blaming and fearing each other, can reveal to one another their true feelings, hopes, dreams and pain, to create mutual understanding. A conversation upon which, norms and codes can arise through an open discourse rather than through dictation. A conversation creating for the first time, a shared philosophy of equality for both sexes.